Reimagine your enterprise: Make human-centered design the heart of your digital agenda

WRITTEN AT  Strategy& (formerly Booz & Co.)     AUTHORS  Matthew Egol, Raisa Park, Naseem Sayani, Christopher Vollmer     YEAR  2014

Companies in every industry are trying to find new sources of value through digital technology. But most of their efforts have not translated into enough market impact and growth. They need something bolder and more disruptive, but still very simple. They need reimagination. Read online here.

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The article was published in strategy+business (s+b), an award-winning management magazine for decision makers in businesses and organizations around the world. s+b features writing by chief executives and other well-known corporate readers, best-selling business thinkers and philosophers, prominent academics and researchers, seasoned practitioners from Strategy&. s+b articles cover a range of industry and organizational topics that are of interest to CEOs, other senior executives, business thinkers, academics, and researchers.