LOS ANGELES NEW ART PROVIDES A CENTER FOR INTERDISCIPLINARY DISCUSSION AND INTERACTION FOR THE PRODUCTION AND EXHIBITION OF NEW, EXPLORATORY WORK TO TAKE PLACE IN THE CITY OF LOS ANGELES. IT OFFERS SPACE FOR PROVOCATION, DIALOGUE, AND CONFRONTATION TO OCCUR THROUGH MERGING CONTEMPORARY ART AND LA. ITS NEW TRANSMEDIA IDENTITY INCLUDES: ITS OWN TYPEFACE, WEBSITE, COLLATERAL, ENVIRONMENTAL SIGNAGE, AND WAYFINDING SYSTEM.
LOS ANGELES NEW ART — Branding, interactive, spatialTOP
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CYMATICS EXHIBITION IS TO PROMOTE SOUND VISUALIZATION AS ONE OF THE EMERGING ARTS. THE MECHANICS OF LOS ANGELES NEW ART'S LOGOTYPE IDENTITY ARE ADAPTED AS EACH LETTERFORM TO BECOME FLEXIBLE IN ITS DIVERSE MANIFESTATION OF MOTION IN RESPONSE TO EVERYDAY SENSORY ELEMENT, SOUND. EXPLORING SENSORY INTERCONNECTIONS BY TRANSLATING ANY ACOUSTIC DATA INTO VISIBLE PATTERNS, CYMATICS EXHIBITION TRANSFORMS THE SPACE INTO AN INTERACTIVE EXPOSITION BY ENABLING US TO INTERACT WITH THE INVISIBLE.
CYMATICS EXHIBITION — Branding, interactive, spatialTOP
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THIS IS A SOUND EXPLORATION THAT REPURPOSES THE FAMILIAR—WRITTEN TEXT—AND TRANSLATES IT INTO MUSIC. THE AIM WAS TO GIVE TEXT A FORM BEYOND JUST THE WRITTEN AND SPOKEN LANGUAGE. TEXT WAS TRANSLATED INTO BRAILLE WHICH FUNCTIONED AS A SHEET MUSIC THAT COULD PLAY MUSIC BY BEING FED THROUGH THE MUSIC BOX. THE MUSIC BEING PLAYED IN THE VIDEO IS THE TRANSCRIBED CONVERSATION ABOUT THE PROCESS BETWEEN TWO DESIGNERS.
SOUND EXPLORATION: TEXT TO MUSIC — Film, object, interactionTOP
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PLATE CULINARY MUSEUM EXHIBITS THE PROGRESSIVE AVANT-GARDE CUISINE THROUGH THE UNPRECEDENTED AND EXPERIMENTAL LANGUAGE OF ABSTRACTION-ENCOURAGING THE AUDIENCE TO SYNESTHETICALLY "EXPERIENCE" FOOD WITHOUT TASTING IT. IT AIMS TO CREATE A DIVERTING EMOTIONALLY RICH EXPERIENCE THAT ENGAGES THE AUDIENCE'S SENSORY, EMOTIONAL, AND INTELLECTUAL FACULTIES TO THE FULLEST. THE LOGOTYPE IS DISINTEGRATED BY EACH SYLLABLE TO SIMULATE HOW THE DINER SAVORS THE FOOD ONE BY ONE IN THE MOUTH AND THE COMPOSITION OF FOOD DESIGN ON THE PLATE. DYNAMIC RINGS ARE REINTERPRETED FORMS OF THE CLASSICAL SHAPE OF THE PLATE IN REACTION TO THE INTERACTIVE COMPONENT OF THE MUSEUM EXPERIENCE.
PLATE CULINARY MUSEUM — Branding, interactive, spatialTOP
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Take-away poster series of Ferran Adria's dishes for Plate Culinary Museum.
PLATE CULINARY MUSEUM: FERRAN ADRIA'S DISHES — PosterTOP
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THIS IS A SPECIAL, LIMITED EDITION RUN OF BOWERS & WILKINS P5 HEADPHONES PACKAGED WITH MELODIC BOOK - A COMBINATION WHICH PROMOTES THE B&W BRAND AS A SYMBOL OF MUSICAL CREATIVITY AND RELEVANCE. MELODIC BOOK SERVES AS A BRIDGE BETWEEN TEXT AND MUSIC. ITS CONTENT IS GATHERED FROM IN-DEPTH RESEARCH WHICH EXPLORES THE INHERENT PROPERTIES OF MUSIC. KEY PASSAGES HAVE BEEN TRANSCRIBED INTO MUSIC USING A MUSICAL FONT. THIS MUSIC, DOWNLOADED FROM ITUNES, ACTS AS THE SOUNDTRACK DURING THE READING EXPERIENCE AND GIVES THE READER A UNIQUE AUDITORY AND INTELLECTUAL EXPERIENCE.
BOWERS & WILKINS MELODIC BOOK — Experience, branding, packaging, bookTOP
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BIKINI BERLIN IS AN ENTERPRISE OF REVITALIZING THE HISTORICAL "ZENTRUM AM ZOO" IN BERLIN, GERMANY. WITH THE ANTICIPATED COMPLETION OF THE BUILDING'S OVERALL STRUCTURE IN SEPTEMBER 2012, A CONCEPT FOR CROWNING WREATH WAS DEVELOPED THAT REFLECTS BIKINI BERLIN'S PHILOSOPHY. THE WREATH WAS SHOWN FOR THE FIRST TIME AT DMY FESTIVAL 2012 IN JUNE. THE WREATH DESIGN IS A REINTERPRETATION OF THE CLASSICAL WREATH SHAPE TO A CUTTING-EDGE CONFIGURATION OF BRAIDING STRIPS THAT REPRESENT THE INTERWEAVING ALL ASPECTS OF LIFE. THE WREATH HIGHLIGHTS BIKINI BERLIN'S PHILOSOPHY OF DUALITY OF URBANITY AND NATURE AS THE EXTERIOR REPRESENTS THE INDUSTRIAL AND URBAN CONTEXT WHILE THE INTERIOR REPRESENTS THE PROXIMITY OF GREENSPACE SURROUNDING BIKINI BERLIN AND ITS BRAND IDENTITY. (COLLABORATORS: INDUSTRIAL DESIGNERS: PHILIP KELLER, MIKE REYES, FABRICATORS: PASCAL HIEN, FYNN FREYSCHMIDT)
BIKINI BERLINS' CROWNING WREATH — Installation, branding, exhibitionTOP
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TARGET'S REVAMPED SMARTPHONE APPLICATION CALLED "MY TARGET." A SINGLE APP COMPOSES ALL OF NECESSITIES-'SHOPPING' (STORE DIRECTORY AND SHOPPING ASSISTANCE), 'MY INVENTORY' (ARCHIVED RECEIPTS AND COUPONS), 'MY LIST' (SHOPPING LIST), AND 'MY SCHEDULE'-TO STAY ORGANIZED AND MAKE SHOPPING EASY THROUGH PERSONALIZATION.
MY TARGET APP — InterfaceTOP
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THE SEARS, ROEBUCK & CO. MAIL ORDER BUILDING LOCATED IN BOYLE HEIGHTS, LOS ANGELES WAS BUILT IN 1927 AS A DISTRIBUTION CENTER FOR THE COMPANY'S MAIL ORDER DEPARTMENT. IT SERVED THE PURPOSE UNTIL 1992. THERE'S ONLY SEARS RETAIL STORE THAT STILL OPERATES ON THE GROUND FLOOR, AND THE REST OF THE ENORMOUS NINE-STORY COMPLEX (1,800,000 SQUARE-FOOT) HAS REMAINED VACANT EVER SINCE. THE BOOK EXAMINES ALL OF WHAT USED TO OCCUPY THE BUILDING UNTIL 1992 THAT NOW LIVES OUTSIDE AMONG THE BOYLE HEIGHTS COMMUNITY AS A MIRRORED IMAGE OF THE AMERICAN LIFE.
SEARS ON SOTO AND OLYMPIC — Book, photographyTOP
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BLACK AND WHITE PHOTOGRAPHS OF ARCHITECTURES AND PARKING LOTS IN LOS ANGELES THAT HAVE BEEN MEDIATED AND RECOMPOSITIONED BY XEROXING.
MEDIATION: XEROX — PhotographyTOP
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IT IS A DESIGN OF SIMPLY FORM, EASY AND FRIENDLY ASSEMBLING SYSTEM, HELD TOGETHER BY HALF-EDGE AND BEVEL JOINERIES (WITHOUT ANY NAILS REQUIRED). THE BOOKSHELF MIMICS THE METAMORPHIC STYLE OF LIFE BY ALLOWING MODIFICATION IN STRUCTURE AND FUNCTIONALITY OF MULTIPLE DIMENSIONS. THE SYSTEM OF THE BOOKSHELF IS BASED ON FOUR MODULES (OF WHICH ARE TWO PAIRS OF IDENTICAL TRIANGLE PIECES).
FURNITURE: BOOKSHELF — FurnitureTOP
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PACKAGING DESIGN FOR AN ALBUM OF SOUNDTRACKS THEMED PSALM 84:4 FOR MISSIONS FUNDRAISER. BLESSED ARE THOSE WHO DWELL IN YOUR HANDS, EVER SINGING YOUR PRAISE! - PSALM 84:4
PSALM 84:4 SUPPORT MISSIONS — PackagingTOP
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